2025 Exercise in rebranding
acrylic
20 x 20 x 2 cm
Current location: In private collection
Original artwork price: € 390
There's something I find endlessly fascinating about the space between what something was and what it's becoming. This one started as a bit of a joke to myself — Accenture's arrow, that sharp corporate chevron, dragged through a field of electric blue and deep violet, repainted and repositioned and called something new. And yet. There he is, our little nisse in his red hat, strolling right through the middle of it all, completely unbothered. Because that's the thing about rebranding — or reinvention of any kind — the soul of a thing tends to survive the makeover. The geometry shifts, the palette gets bolder, the shadow stretches differently across the floor. But the walker keeps walking. Same direction. Same stride. Maybe that's not a failure of imagination. Maybe that's just integrity.