Five people.
That's how many lives Belgium loses to suicide every single day. Behind each loss is a story of fear, exhaustion, shame, trauma, or isolation—often hidden behind a smile, a routine, or a sense of duty that never allowed space for vulnerability. Suicide is rarely a single moment. It's the final link in a chain built from anxiety, depression, violence, discrimination, bullying, burnout, generational trauma, and a society that often expects people to "just manage." The truth is simple and brutal: many people don't manage. They don't know how. They don't have help. And they run out of time.
We created the One More Day campaign to change that. It's a movement built on a deeply human idea: if someone can hold on for just one more day, everything can start to shift. One more day can interrupt a destructive spiral. One more day can give space for a conversation, a moment of clarity, a message from a friend, or access to help that wasn't there before. Time saves lives—but only when someone has enough of it.
For our founder, artist and technologist Sam Grudge, this initiative is personal. He spent decades wrestling with anxiety and self-destructive patterns, and only after years of therapy understood how he'd contributed to cycles of harm he never intended to create. His mission now is simple: break the cycle for others and push back against the silence that keeps people suffering in isolation.
Through One More Day, Hearts & Colors is building a fund that supports organizations devoted to suicide prevention, youth mental health, crisis intervention, trauma recovery, and community dialogue spaces. We are also working to connect these partners into a collaborative network capable of sharing data, insights, and lived experience—because the problems are interconnected, and the solutions must be as well.
And here’s where you come in.
Every product selected for this collection sends 100% of its profits directly to the One More Day Fund. When you buy a mug, a print, a collectible, or an artwork, you're not just supporting an art brand. You're actively contributing to saving lives, improving mental-health access, creating awareness, and funding the people on the front lines helping those who feel like they can’t keep going.
Your purchase becomes a message: You are not alone. We see you. We care. Stay one more day.
Visit our website to discover the One More Day collection, learn more about our partners, and find ways to support this work.
Together, we can make those days count.
This article was written in part by an AI following strict input from the author and was reviewed by a human before publishing.
For more information:
World Health Organization: Suicide facts and figures https://www.who.int/news-room/fact-sheets/detail/suicide
OECD: Suicide rates (data by country, including Belgium) https://data.oecd.org/healthstat/suicide-rates.htm
Belgium: Suicide prevention and resources (1813) https://www.zelfmoord1813.be/en
International Association for Suicide Prevention: Crisis centres directory https://www.iasp.info/resources/Crisis_Centres/